Heimans is the cofounder and CEO of Purpose, a company that builds and supports social movements, and Timms is executive director of the 92nd Street Y in New York and cofounder of Giving Tuesday. The differences between old (from the top) and new (participative and peer-driven) power are explored by the authors and a significant blend between the two is examined and pursued. The strength of the "meme" in spreading ideas is explored. Examples of new power efforts such as Black Lives Matter, Facebook, and Uber, as well as individuals employing it such as Pope Francis and Lady Gaga, are discussed in detail. Shifts in style from past to present are examined as well as projected into the future.
VERDICT This important title should be available in libraries of all types, as it examines challenges impacting organizations today while offering alternatives and solutions for the future.
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