SOCIAL SCIENCES

Peers Inc: How People and Platforms Are Inventing the Collaborative Economy and Reinventing Capitalism

PublicAffairs. Jun. 2015. 304p. illus. notes. index. ISBN 9781610395540. $26.99; ebk. ISBN 9781610395557. ECON
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Chase gives historical insight into her cofounding of ZipCar (with Antje Danielson) and how the flexibility and ingenuity of the public allows for new business models to be developed. She explains the importance of combining the right set of skills within each business to be successful. It is the collaborative economy that will influence capitalism to reevaluate, if not reinvent. Chase also addresses the reluctant nature of big business to change owing to higher management being heavily vested in assets and discusses how to influence this group to shift their thinking. The entrepreneurial enthusiasm throughout is contagious and inspiring with the emphasis being on collaboration and skill gathering. It isn't as important for one person to achieve a final product as it is to allow for specialization and growth. Technology, specifically the generation of the platform, remain a constant theme, as a structure and as a method of interaction.
VERDICT Highly recommended for anyone studying business, economics, or user experience. An engaging and quick read on collaboration and the new capitalism.
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