SOCIAL SCIENCES

Pornotopia: An Essay on Playboy's Architecture and Biopolitics

Zone. Nov. 2014. 296p. bibliog. ISBN 9781935408482. $29.95. SOC SCI
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The English-language edition of Pornotopia (originally published in Spanish by Editorial Anagrama in 2010) is a strong addition to the growing body of critical literature on the role of Playboy, the lifestyle magazine founded by Hugh Hefner in 1953, in contemporary American culture. Complimenting such works as Elizabeth Fraterrigo's Playboy and the Making of the Good Life in Modern America and Carrie Pitzulo's Bachelors and Bunnies, Preciado (political history, Univ. of Paris 8; Testo Junkie) argues that Playboy and its creator had not only a sexual but also a broader bio-spatial agenda. Drawing on a background in the history of architecture, the author explores how Hefner rebelled against postwar suburban domesticity by creating a counter-domestic image organized around the urban, heterosexual bachelor. She argues that Playboy's imagined and actual spaces constructed a life of biological and technological mastery in which the male protagonist experienced pleasure through manipulating and mediating his environment—and the bodies (including his own) therein.
VERDICT Theoretically top-heavy at points, this work is nevertheless a well-written, well-evidenced study of an underexamined aspect of the Playboy empire. Highly recommended for historians of mid-20th-century gender and sexuality, pop and consumer culture, and our built and technological environments.
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