Primed To Perform: How To Build the Highest Performing Cultures Through the Science of Total Motivation

Instructive yet engaging, thoroughly practical while based on solid research and theory—this insightful work demystifying motivation is a must-read. Coauthors Doshi and McGregor, consultants whose core business is providing tools and techniques for building high-performing, immensely adaptive organizational cultures, deliver on their promise to explain how to approach motivation as a science rather than magic. With 20 years of experience in arenas as varied as school systems, the military, and Fortune 500 companies, they have garnered glowing testimonials from these industries and from best-selling business authors. Like Google's HR chief Laszlo Bock in Work Rules!, the authors debunk hitherto sacrosanct management beliefs (e.g., that pay is the highest motivator or that employee satisfaction generates productivity). Their text is replete with catchy analogies, sage advice, and specific suggestions and methods for transforming an underperforming culture into one in which motivation predictably translates into concrete benefits—increased sales, revenue, and margin, improved customer service and satisfaction, and decreased personnel costs and volatility.