SOCIAL SCIENCES

The One-Percent Edge: Small Changes That Guarantee Relevance and Build Sustainable Success

by Susan Solovic
with Ray Manley. AMACOM. Feb. 2018. 256p. notes. index. ISBN 9780814438800. $24.95; ebk. ISBN 9780814438817. BUS
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Solovic is a serial entrepreneur who has authored four books, including It's Your Biz (with Ellen R. Kadin). Here, with writer Manley, Solovic explores the constant challenges and changes businesses face today, regardless of the industry or size, for profit or not. Whether in domestic or international markets, these changes require constant monitoring to stay competitive and profitable. Solovic suggests that the titular one percent edge is achieved through continual examination and evaluation of seven areas of a business. She devotes a chapter each to leadership, customer base, products and services, people, marketing, process and systems, and financials. The author recommends perpetual evaluation and vigilance and the willingness to adapt when necessary in each of the areas to achieve and maintain an edge.
VERDICT The thesis of the book is well developed and supported with many examples both positive and negative. This work should be available to business readers in university, public, and corporate libraries.
Reviewed by Littleton Maxwell, formerly with Robins Sch. of Business, Univ. of Richmond , Feb 15, 2018
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