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With the recent explosion of self-publishing and the relative ease with which one can become a published author, our library has been bombarded with requests by writers looking for us to host author talks and book events. The sad truth is, with rare exceptions, author visits can be a hard sell, requiring herculean PR efforts, even for established authors with respectable sales. Given the limited amount of program space at the library and the large number of high-demand programs, I can’t schedule events for every author who pitches me.