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Tidbits about business topics, such as branding, entrepreneurship, the effective use of social media, and the important concept of pricing are all included, which is great, but these messages become somewhat lost in the book’s excessive profanity.
Since many public library readers are embarking on new life adventures in this COVID era, this title is recommended as a first purchase for all business collections. Academic library collections that support certified financial planner preparation can also benefit with this title.
Business readers will enjoy learning more about how their favorite companies operate on a global scale. Recommended as a first purchase for all public and academic library collections.
Those seeking a better understanding of the Federal Reserve’s inner workings or insights about creating their own economic forecasts will want to read this book.
Robison’s fast-paced account serves as an excellent case study of business mismanagement. It should be read by air travel consumers and professionals alike and will have broad appeal as a story about the rise and fall of a historic business.