Heidi Senior

17 Articles

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PREMIUM

Citizen Coke: The Making of Coca-Cola Capitalism

An important addition to literature on Coca-Cola and capitalism in general. For all libraries.
PREMIUM

The Supermodel and the Brillo Box: Back Stories and Peculiar Economics from the World of Contemporary Art

Given the book's density and lack of footnotes, its best audience is dedicated art devotees at specialized libraries.
PREMIUM

Agile Selling: Get Up to Speed Quickly in Today's Ever-Changing Sales World

Since practitioners are the target audience and all of the recommended readings are nonacademic, this work is best suited to public libraries.
PREMIUM

The Map and the Territory: Risk, Human Nature, and the Future of Forecasting

This book will attract readers because of the author, but it covers little new ground for those familiar with conservative perspectives.
PREMIUM

Jab, Jab, Jab, Right Hook: How To Tell Your Story in a Noisy Social World

Recommended for students of social media in all types of libraries.
PREMIUM

Ctrl Alt Delete: Reboot Your Business, Reboot Your Life, Your Future Depends on It

Recommended for comprehensive public library collections.
PREMIUM

Seeing What Others Don't: The Remarkable Ways We Gain Insights

A valuable resource for business professionals to return to over again. For all collections.
PREMIUM

The Economists' Voice 2.0

An appealing and relevant book for all readers; don't judge it by its cover!
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