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At LJ’s 2022 Design Institute in New York City, held at the New York Public Library's Stavros Niarchos Foundation Library on June 9, five libraries in Pennsylvania, Oklahoma, Illinois, Connecticut, and New Jersey enlisted architects and attendees to brainstorm on upcoming library design challenges.
When the COVID-19 pandemic forced Broward County Library, FL, to close its branches to the public, it immediately surveyed patron needs and created a targeted, data-driven marketing campaign to inform customers about electronic resources, online programs, and other content the library was offering. Los Angeles Public Library created new cardholders with its Art Card, designed by Gajin Fujita, an established graffiti artist. These very different campaigns, aimed directly at patron needs and preferences, earned the two libraries Honorable Mention for LJ's 2020 Marketer of the Year Award.
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