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This work will find an active readership among historians of technology and those with an interest in popular historical narratives that focus on the social science angle of technologies.
Gems of insight and wisdom are offered here, such as the need for balance between creative and analytical skills to maintain a team's forward momentum, but not all readers will persevere to find and employ them. For fans of business history and theory.
Owing to its excellent original research, Tom Jackson's Inside Intel is a better, more comprehensive work on the company, but this book should be of interest to both general readers and specialists.