Ned PotterNed Potter

There’s no better way to market your library than to have your users do it for you. Think about what it takes you personally to make a decision on trying out a new product or service—you’re bombarded with advertising messages 24/7, most of which you’ve probably learned to tune out and ignore, so when someone you trust and respect says to you ‘have you tried this specific example?’ you instantly value their recommendation above the white noise of traditional marketing. They are independent of any brand, they are speaking from their own experience—they are like you.