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This guide fails to rise above the extant mass of motivational books. But fans of Luntz's previous best seller, Words That Work, or his Fox News appearances may be drawn to it.
This is perfect for those pondering whether the world of business is for them. It is a great introduction for students picking a major or career-changers weighing their options. Recommended for high school, undergrad, and public library collections.
Like all management books, a lot of what is offered here is common sense; however, this one does a distinctly excellent job of paring down and refocusing commonsense concepts into a useful system. Highly recommended for all organizational leaders.