Stevens, Mark

Readers looking for sports fiction heavy on the baseball will enjoy this book.

Stevens's previous Your Marketing Sucks was a Business Week best seller, and he writes the business blog Unconventional Thinking (www.msco.com/blog), so some readers may seek out this title; however, other authors, e.g., Seth Godin, have more notoriety and cover much the same territory. For readers looking for basic ideas without a big-time investment, this might be an acceptable title.