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Vaynerchuk identifies the most important components that contribute to successful online marketing in a personable, lively way. Going beyond simple "how-to" guides for the various platforms, he gets at the heart of what it takes to succeed in a competitive environment. Recommended for anyone looking to get started online or increase their media currency.
The book's strength is Vaynerchuk's strong voice, and his insights into becoming a self-made entrepreneur. Readers interested in business will find those sections absorbing and informative, and fans of the man himself will enjoy the other content.
Author Vaynerchuk (Crush It) shares his fascinating analysis of how the Internet has influenced revolutionary changes in communications, the way we buy and sell, and how businesses and consumers interact...