Learn how to reach and engage with your community more effectively to build the programs and services they need.  

Course Description 

Unite your marketing and outreach functions to better identify your patrons’ needs, develop programs and services that fill those needs, and create communications strategies that ensure your community is aware of your offerings.

In this half-day, online course, you’ll learn how to assess who you’re not reaching with communications and services, and establish a strategy to connect with them through traditional and alternative channels, including innovative outreach and mobile programs, partnerships, PR, and more. You will learn to develop effective feedback mechanisms with clear metrics to ensure your library’s outreach and engagement efforts are data-driven. For libraries with limited budgets and staff, we’ll brainstorm low-cost, creative ways to boost engagement with limited resources. 
 

The live sessions run on Wednesday, Dec. 4, 2024 from 12:00 to 4:00 pm ET (recorded for on demand viewing). Don’t miss this opportunity!

Learning Outcomes

After you attend this interactive online course and workshop, you’ll be able to:

• Understand and apply the fundamentals of marketing and outreach best practices 

• Tell your library’s story in a compelling way to enhance your outreach

• Implement methods for data collection and analysis to support marketing and outreach initiatives 

• Apply strategic communication techniques to help facilitate your marketing efforts

• Understand the differences and overlaps between marketing, outreach, and engagement

• Have strategies for how to center relationships and community collaboration

Who should take this course?

This course is geared toward librarians with new or emerging marketing and outreach skills and will be most relevant for librarians who are involved in community programming, engagement, outreach, marketing, and communications.

Course Features 

This will be a half-day online course and will include:

• Live sessions: Guest speaker presentations by leaders in their field. (All sessions are recorded for on demand access for six months after the course ends.) 

• Facilitated discussions: Audience participation in Q&A and discussion with guest speakers.

• Early access on-demand resources: Access to a series of past live session archives from Library Journal and School Library Journal courses to explore at your own pace. 

• Online Classroom: The virtual learning platform that holds all course content and is accessible for six months after the course ends. 

Expected time commitment

If you attend or watch the recordings of all live sessions, you'll spend approximately 4 hours on this course. You'll earn 4 hours of PD credit and a Library Journal certificate of completion. 

On-demand access

All live guest speaker sessions are recorded and available on-demand for six months following the initial broadcast as a part of your purchase.

Certificate of completion 

Complete the course and earn 4 professional development credit hours. We provide a certificate that is emailed to you. 

Accessibility

All guest speaker sessions feature live captioning and are made available on demand after the initial broadcast. Please email libraryjournal@edmaker.co upon registration if you require any special accommodations and we will make our best efforts to facilitate them.

Support

For support with online courses, please contact libraryjournal@edmaker.co.

Group Rates

We offer discounts for groups of 3 or more. 

For larger groups of 15 or more, we offer the option to apply group rates across multiple courses to receive significant discounts. For more information, select “Bulk Course Credits Packages” in the form below. 

Request a group discount!

By registering for this event you confirm that you have read and agree to our Code of Conduct.

Half-Day Online Course | Wednesday, December 4, 2024

Session 1 | 12:00-12:45 pm ET

Marketing and Outreach: Creating Engagement & Awareness

Learn the fundamentals of marketing and public relations, and how they intersect with outreach in a library context. You will learn best practices that you can implement at your library in order to reach more customers and increase your library's presence in the community you serve.

Speaker: 

Online Course Preview

A preview of how we build your library skills and bring inspiration to your projects with our online learning experience.

Course Features

Live session with Andrea Blackman and Tasneem Ansariyah Grace	Live Guest Speakers Sessions Guest speaker presentations by leaders in their field.  Audience participation in Q&A and discussion with guest speakers.

Recordings of guest speakers

Recordings Available On Demand Sessions are recorded for on demand access for six months after the course ends.

Asynchronous workshop

Online Classroom + Asynchronous Workshop The virtual learning platform that holds all course content and is accessible for six months after the course ends.  Live session recordings. Peer conversation via discussion forums.

Early Access On-Demand Resources

Early Access On-Demand Resources Bonus: Register early and get access to a series of past live session archives from Library Journal and School Library Journal courses to explore at your own pace.  Some courses include supporting resources in the online classroom.