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Like Howard Schultz’s Onward or Joe Coulombe’s Becoming Trader Joe, this mix of history, memoir, and business guidance delivers insight on running successful chain restaurants by focusing on customers. Shaich’s account of creating fast-casual dining is the most intriguing.
Though the subject is widely covered in popular titles like Carol Dweck’s Mindset, Brené Brown’s I Thought It Was Just Me (But It Wasn’t), and Nick Trenton’s Stop Overthinking, Gervais’s ability to intertwine theory with actionable strategies make this a worthy addition to collections. Will appeal to a broad, general readership.
For readers interested in this relatively new idea about organizational dynamics. Highly recommended for all university libraries supporting business and psychology curriculum.