Konrath's (
SNAP Selling; Selling to Big Companies) latest book describes factors beyond sales skills that have contributed to her success, such as her approach to fear and failure, her ability to learn quickly, and her capacity to take the customer's perspective. This content will appeal to those engaged in selling or promoting a product, regardless of their job title. The strategies and habits the author recommends address a particular aspect of the sales relationship, a method for self-improvement, and techniques to become informed speedily on any topic. Stories and example salesperson-customer conversations illustrate many of the lessons. While much of the material is common sense and summarizes other authors' work (e.g., Charles Duhigg's
The Power of Habit), readers will appreciate having it all pulled together in short (two- to five-page) chapters. For the truly time-crunched, each section concludes with a summarizing maxim. Occasionally, Konrath refers readers to her website (jillkonrath.com) for additional supporting resources such as worksheets.
VERDICT Since practitioners are the target audience and all of the recommended readings are nonacademic, this work is best suited to public libraries.
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