Angel Investing: The Gust Guide to Making Money and Having Fun Investing in Startups

This how-to guide is aimed at readers interested in learning more about the relatively new field of angel investing, which involves investing in a variety of private, start-up companies with high-growth potential. Entrepreneur Rose has been an angel investor for about 15 years and founded the New York Angels group and gust.com, a platform for connecting entrepreneurs and investors. His investing background proves an asset, as he takes a multidisciplinary approach. Angel basics—such as financial skills and what to look for in a start-up company—are included, as well as more peripheral topics like funding platforms and how to become better known in the field. Rose addresses both the pros and cons of the practice while emphasizing that not everyone is cut out for it. He states that if they work judiciously these investors can financially outperform those who focus on other investment classes—however, the evidence cited comes from the author's website. While this title is clearly written, Rose plugs that site a bit too often. The book is also presented in first person, which at times makes it seem too much about the author.