SELF-HELP

Creative Endurance: 56 Rules for Overcoming Obstacles and Achieving Your Goals

by Mike Schnaidt
Rockport: Quarto. Jan. 2024. 160p. ISBN 9780760384824. pap. $19.99. SELF-HELP
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In his first book, graphic designer Schnaidt promises 56 strategies for overcoming obstacles and achieving goals; he delivers small, actionable steps, not unlike the tips runners like him would use in building marathon training plans. He’s worked with individuals for whom creativity is part of the job (digital content creators in the wellness space, chefs, athletes, editors); he helps them tap into practices that strike a balance between creativity and the mundane structures that support that creativity’s longevity. For Schnaidt, creativity isn’t about chasing inspiration—that’s a sprint—but instead about following a structured plan to make time for creativity as part of a longer race in pursuit of consistent content creation.
VERDICT While the book leans a little heavily on buzzwords like “resilience” and “grit,” it’s full of examples from Schnaidt’s clients, plus ample actionable tips for anyone interested in flexing their creativity muscles to build long-term strength, rather than sparking occasional episodes of genius followed by periods of creative blockage.
Reviewed by Emily Bowles , Jan 01, 2024
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