PARENTING

Mother / Founder: 68 Women on the Trials and Triumphs of Starting a Business and Raising a Family

Artisan. Oct. 2024. 336p. ISBN 9781648293450. $35. CHILD REARING
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When Fernandez was assigned to write a feature on Jones’s home for a decorating magazine, the authors bonded. At the time, the docuseries LuLaRich had just released, which drew attention to multilevel marketing and attracted many mothers. As self-employed mothers themselves, Fernandez and Jones wanted to demonstrate that women can be good at both parenting and running their own business, that both roles can coexist outside of the confines of the MLM schemes that seemed to be attracting many mothers. Their book features 60 women who have started businesses in a variety of fields and roles; they’re farmers, pastry chefs, artists, lawyers, educators, designers, and more. Stunning full-color action photos of mothers who are business owners are integrated throughout the text. There’s also a “What I’ve Learned” section that includes information on how to include children in work and stay focused on one’s mission. Personal essays by the authors and other contributors are printed on pink pages, along with a “Motherload” section that features answers to common questions.
VERDICT Readers will find these stories from women of various backgrounds, in all sorts of enterprises, to be relatable. The book’s design is also attractive and great for perusing.
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