Walsh, (former White House correspondent, US News & World Report; Family of Freedom: Presidents and African Americans in the White House) evaluates the attempts from Franklin Roosevelt's third term through President Obama's first to keep in touch with the country. The book is based on previous presidential studies, the author's interviews with White House advisers, and newly available presidential papers. It examines each administration's methods, including initiatives by first ladies, to access the public mood from within an increasingly insular White House. Rather than being organized chronologically, the book is organized around the theme of an administration's level of success in maintaining connection with public opinion: those that lost contact with it (Nixon and Carter); two administrations that proactively worked on public opinion to establish new agendas (Kennedy's civil rights campaign and George W. Bush's war on terror); and administrations that maintained contact with the American public (Clinton and Reagan). Lastly, the book discusses the evolution and abilities of presidential pollsters, or "wizards," from Roosevelt's Hadley Cantril to Obama's Joel Benenson, men charged with keeping the administration connected to the people.
VERDICT This insightful and informative work will appeal to anyone interested in the evolving U.S. presidency and the ability of each administration to break out of the White House bubble and stay connected with the nation.
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