SOCIAL SCIENCES

The Apple Revolution: Steve Jobs, the Counter Culture and How the Crazy Ones Took Over the World

by Luke Dormehl
Virgin Bks. 2013. 544p. bibliog. index. ISBN 9780753540626. pap. $22.95. BUS
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In the latest of a long line of Apple and Steve Jobs tomes, author Dormehl (A Journey Through Documentary Film) serves a cultural and contextual mashup to detail the company's rise while pointing to the counterculture of the 1960s and 1970s. The book's scope seems excessively broad, particularly when Dormehl veers off for a chapter to tell the story of animation company Pixar, whose main relation to Apple and Jobs is that Jobs saved the company financially. The author's countercultural analysis succeeds in the final chapters, but this is after hundreds of pages of recapping stories no doubt told in fuller detail elsewhere, including Andy Hertzfeld's 2005 Revolution in the Valley and Michael Moritz's updated and expanded 2009 Return to the Little Kingdom.
VERDICT The appeal of this broad approach is for those not already familiar with the Apple/Jobs story and perhaps of most interest to those who long to rebel against The Man (or just expand their computing history collections).
Reviewed by Ricardo Laskaris, York Univ. Lib., Toronto , Jun 01, 2013
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