SOCIAL SCIENCES

The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future

Gerzema, John & . Jossey-Bass. 2013. 256p. notes. ISBN 9781118452950. $27.95. BUS
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Authors Gerzema and D'Antonio (coauthors, Spend Shift) focus on verifying their assertion that feminine leadership qualities are the key to creating a better world. Their data-driven research involves a survey conducted broadly across 13 countries taken by people from different cultural, economic, political, and religious backgrounds, to distinguish feminine from masculine leadership traits. Another survey ranked the importance of the found characteristics and investigated their application to various areas of life. The findings revealed the feminine qualities of leadership, success, morality, and happiness, as ascendant, particularly for the younger generation. The remaining chapters look at how these qualities are exhibited on a global scale, covering Great Britain, Israel, Japan, Kenya, India, China, and Bhutan, among others. While the stories of the amazing people Gerzema and D'Antonio interview are informative, the authors could have tied these case studies more directly to the Athena-related qualities discussed cogently in the introduction and conclusion.
VERDICT Although this book is focused on leadership it should appeal to those interested in business and global economics.
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