NONFICTION

The Endless Refrain: Memory, Nostalgia, and the Threat to New Music

Melville House. Nov. 2024. 272p. ISBN 9781685891398. pap. $19.99. MUSIC
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Rowell (Wherever the Sound Takes You: Heroics and Heartbreak in Music Making) asks a few notable rock stars, fledgling musicians, and music critics why many people listen to older music rather than explore newer sounds. In the first, most provocative section, he blames the limited playlists of Muzak’s successor Mood Media, the royalty-rate structure of the internet-streaming giant Spotify, and the greed of music publishers for the current dominance of slick MTV-promoted pop hits of the 1980s and 1990s in airports, supermarkets, and other venues. Rowell details the relatively recent explosion of cover bands, which deliver live, note-for-note renditions of hits originally performed by rockers such as Journey, Heart, and Metallica. He finally describes the new phenomenon of holographic rock, in which a live band plays behind usually deceased rock stars such as Tupac Shakur and Ronnie James Dio, who have been resurrected by the wonders of holographic technology.
VERDICT Though his book is thought-provoking, Rowell never thoroughly explains the reasons for the fixation on older music beyond the obvious penchant for comforting nostalgia, easy access to past hits through technology, and corporate greed. An interesting but not entirely satisfying book for rock fans.
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