The Entrepreneur's Playbook: More Than 100 Proven Strategies, Tips, and Techniques To Build a Radically Successful Business

Despite the title, this book is not, thankfully, a playbook—it does not contain a list of the plays to make in the "game" of entrepreneurship, or a list of platitudes meant to inspire confidence, but not thought. Instead, Green (founder & chairman, the Green Group), with journalist Brown, offers advice on the aspects of starting a business that an entrepreneur may be reluctant to consider, such as begging for funding from family members, product distribution, failure, and how much free time a new business will absorb. Brief in length, so no topic is covered in great detail, it suggests unconventional ways of solving problems and provokes thought. Stories of successful entrepreneurs are offered, but instead of presenting each account as a model to be followed, the authors ask readers to take apart and question the choices the founders made. A great read for anyone who enjoyed Dan Shapiro's Hot Seat.