The Innovation Secrets of Steve Jobs

Gallo (Fire Them Up) presents a companion to his 2009 The Presentation Secrets of Steve Jobs with this focus on Jobs's now famous ability to innovate. Taking advantage of Jobs's notoriety as Apple, Inc., CEO (this production predates Jobs's resignation), Gallo explains that Jobs is a truly unique person, who in 1976 cofounded with Steve Wozniak and Ronald Wayne a singular organization. Jobs was key in establishing and nourishing a culture within Apple, Inc., that continues to support innovation, thus producing "insanely great ideas." Basing this work on an assortment of his subject's now famous public presentations and numerous press interviews, Gallo summarizes Jobs's principles of innovation, including thinking differently about your career, your vision, your customers, your product design, your brand experience, and your story and about how you think. Instead of concentrating on practical, pragmatic actions, Gallo emphasizes Jobs's meaningful but lofty beliefs that could be applied in any business or organization. English-born Aussie Sean Mangan's solid, notable reading prevents this principle-based material from becoming overhyped psychobabble. Recommended for anyone interested in Apple technology and the Apple company.—Dale Farris, Groves, TX