News

My journey into librarianship was a bit unusual: Unlike those who began as a page or in an LIS role fresh out of grad school, my library career started in marketing. It was my job to understand the many ways the library brought value to the community and to develop stories and campaigns that shed light on the best aspects of our work. I was so inspired by what I saw in our branches that I eventually pursued a library degree. And as I deepened my knowledge, I saw that libraries could benefit from more attention to external communication.

Wilmington Public Library enlists community input alongside vibrant in-house marketing to build excitement around innovative events. San José Public Library, CA, and Worcester Public Library, MA, received honorable mentions.

These are only a few of the wide-ranging limited edition library card iterations popping up seemingly everywhere. Why are all these libraries putting time and resources into small-run cards?

On April 25, the Peabody Awards revealed the list of 68 nominations for 2023, chosen from a field of 1,100 entries. This year’s contenders include popular TV series such as The Bear, Bluey, and Reservation Dogs, documentaries about Judy Blume and Little Richard, children’s programming, newscasts—and two offerings from public libraries: Milwaukee Public Library’s social media streams in the interactive and immersive media category, and Borrowed and Banned, a 10-episode podcast from Brooklyn Public Library in the podcast/radio category.

In 2023, Archibald’s work on two different projects generated enormous impact for the library and demonstrated that effective graphic design can make a difference in library programming.

The Kansas City Public Library (KCPL) and San Francisco Public Library (SFPL) last Thursday announced that they would team up on a Tackle Censorship campaign with a friendly wager on the game. As a result of Kansas City's 25–22 win last night, a library representative from SFPL will wear Kansas City gear and post a recording of themselves reading from a banned book on the library’s social media channels.

With the COVID-19 vaccine rollout gaining momentum in the United States, libraries continue the process of reopening. They’ll need to get the word out to patrons about changing hours, resumed services, and in-person events. This product spotlight focuses on marketing platforms for libraries designed to help streamline outreach efforts via social media, email, newsletters, mobile messaging, and more.

Merchandising can be implemented strategically at libraries, just as it is in retail, and can increase circulation, stimulate robust discussions, and generate foot traffic. To drive circ, how you showcase your materials can be as important as what you buy.

Over the years, public libraries have expanded their electronic collections. The evolution of library interfaces has allowed many physical services to extend into a digital space, empowering patrons to check out ebooks, read magazines and journals, stream movies, listen to audiobooks, and more. The demand for digital collections only continues to grow.