Remember Polaroid pictures? Bonanos (senior editor, New York magazine; Gods, Heroes, and Philosophers: A Celebration of All Things Greek) here tells the story of their creator, Edwin Land, and how he built a multibillion-dollar business from those instant photographs. Holder of over 500 patents, Land was the Steve Jobs of his day. A quick and interesting read, this work traces the history of the company, which began in 1932 by manufacturing polarizing film for car headlights and sunglasses. By the mid-1940s, photography was its main business. Unfortunately, things ended badly, with two bankruptcies, the final one in 2009. The company is now trying to reinvent itself, including manufacturing a new line of film that can be used by the famous cameras. The book includes some photos, though not nearly enough. The volume is enhanced by a helpful index and footnotes, but not so many as to be distracting. VERDICT A well-written book that will bring back fond memories of instant photography for many readers. Recommended.—Susan Hurst, Miami Univ. of Ohio Libs., Oxford
Comment Policy:
  • Be respectful, and do not attack the author, people mentioned in the article, or other commenters. Take on the idea, not the messenger.
  • Don't use obscene, profane, or vulgar language.
  • Stay on point. Comments that stray from the topic at hand may be deleted.
  • Comments may be republished in print, online, or other forms of media.
  • If you see something objectionable, please let us know. Once a comment has been flagged, a staff member will investigate.


ALREADY A SUBSCRIBER?

We are currently offering this content for free. Sign up now to activate your personal profile, where you can save articles for future viewing

ALREADY A SUBSCRIBER?