Presented by: Library Journal, Gale Cengage Learning, Rowman & Littlefield, and Total BooX

Event Date & Time: Tuesday, October 14^th, 2014, 3:00 PM – 4:00 PM ET / 12:00 PM – 1:00 PM PT

Your library's brand is more than a logo, and a strategic approach to branding and identity development will enable you to consistently express your library’s values and unique personality to your community. It will make your library memorable and recognizable, show that you care about details, and ultimately increase the amount of trust members have in your library. During this insightful discussion moderated by Aaron Schmidt, Principal, Influx Library User Experience and LJ columnist (The User Experience), library branding mavens will share the basics of branding and identity development, show examples from their successful efforts, and share practical tips that you can implement right away. Panelists

• Tina Thomas, Director, Marketing, Communications and Fund Development Division
• Padgett Mozingo, Marketing and Communications Manager, Richland Library (SC)
• Andrew Colgoni, Creator, Ad/Lib

Moderator

• Aaron Schmidt, Principal, Influx Library User Experience

Can't make it October 14th? No problem! Register now and you will receive an email from Library Journal with the URL to access the archive for this event.                 Follow us on Twitter! @LibraryJournal #ljltc Need help getting registered? Send us an email describing your problem. By registering for this webcast, you are agreeing that Library Journal may share your registration information with sponsors currently shown and future sponsors of this event. Click here to review the entire Library Journal Privacy Policy. NOTE: Lead the Change programming is designed for ALL library staff members and stakeholders – directors, managers and supervisors; trustees; and staff at every level across all departments in public, academic and school (K-12) institutions.