Last week Recorded Books continued the series “Keys to Successful Digital Content Promotion” with an article on social media. Social media is an engaging way to reach out to patrons. The most popular site used by libraries of all sizes is Facebook. Given its popularity, Facebook can be a great place to promote new digital services to your patrons.

Over the next several weeks, Recorded Books will continue to post articles sharing common practices around successfully promoting digital content to patrons, including examples from your peers of promotional campaigns that work.

Can’t wait to see more tips? Download the complete guide today.

Up next: ideas around displaying marketing materials inside the library.

KEYS TO SUCCESSFUL DIGITAL CONTENT PROMOTION

#6: DISPLAY MARKETING MATERIALS INSIDE LIBRARY

Purposefully displaying marketing materials inside the library is an effective way to promote your digital content services. Being more intentional and targeted in marketing is the key. Make sure the materials are displayed in high-traffic areas. Placement is key.

IDEAS FOR MARKETING MATERIAL DISPLAYS INSIDE LIBRARY:

• Display materials, like flyers, bookmarks, or posters, in a heavily trafficked area, such as the circulation desk or front door.
• Place materials where you are more likely to reach an interested audience. Example: Display materials that promote a digital service for kids in the children’s area of your library, or display materials for a streaming video service near the DVD display in your library.
• Promote digital services using digital devices. Example: Post a video or slide show on TV or computer screens in your library. Recorded Books provides both complimentary videos and PowerPoint slide shows for download on our website .
• Place stickers or labels on physical products letting a patron know which titles are also available in digital format.
• Make it fun! Get staff and patrons involved. Example: Host an open house to highlight some of your digital databases or invite everyone to wear clothing from different countries to highlight a language-learning service your library offers.

Download the guide to view more ideas for marketing material displays inside the library.

IDEAS FOR MARKETING MATERIAL DISPLAYS OUTSIDE LIBRARY:

• Create a poster highlighting titles on hiking and picnicking, and drop off for display at local parks.
• Create a flyer for the local theater, highlighting streaming movie services available through your library.
• Create a flyer for a local senior center, highlighting available digital services such as large print font—a huge selling point.

TIPS FROM YOUR PEERS: Army MWR Library

“We do a lot of marketing outside of the library since a large portion of our population can be considered remote or deployed.”

“We are designing a wallpaper to go on the lockers in fitness centers, allowing soldiers working out to check out materials right then and there. Since we know that almost every soldier goes to the gym, this is a great place to advertise. The wallpaper highlights titles on exercise, military history, and leadership, and audiobooks and magazines, like Men’s Health. The inside of the locker door will give them the information they need on how to access the eContent and where to go for help. We will also train the gym staff to provide basic help.”

Recorded Books provides complimentary marketing materials for all of its digital services, including bookmarks, flyers, posters, stickers, user guides, videos, web banners, and more. Most materials also have a customizable version, which allows a library to add its logo and/or URL.

Check back here over the coming weeks to see more keys to successful digital content promotion.

Don’t want to wait? Download the complete guide today:
12 Steps to Success: Best Practices in Promoting Digital Content @ Your Library


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