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To Sell Is Human: The Surprising Truth About Moving Others

by Daniel H. Pink

Riverhead. 2012. 272p. ISBN 9781594487156. $26.95; pap. ISBN 9781594631900. $16; ebk. ISBN 9781101597071.

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Pink's exceptional work provides insight into how buyer and seller behavior, psychology, and culture intersect in consumer motivation. A crucial read for members of the sandwich generation wishing to become more empowered consumers and advocates.

Reviewed by Lauren Sergy , Dec 01, 2013

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