The primary reason libraries should establish a social networking presence is that it strengthens connection to patrons by being where users are. Landis (technology librarian, Valdosta State Univ.) provides step-by-step instructions for creating user accounts, managing privacy settings, installing and developing add-on applications, adding widgets to integrate chat reference and library blogs, and building community events. The ideal audience for this handbook will be those responsible for developing and maintaining a presence on Facebook and/or MySpace who have a fundamental understanding of HTML, although no prior experience with either utility is necessary. Additionally, it is highly recommended that this book be paired with Volume 3, Microblogging and Lifestreaming in Libraries, above.
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