Miller (
Toy Wars; King of Hearts) looks at the impact on tradition, national infrastructure, legal precedent, and cultural change affected by the introduction of the automobile into America's landscape, detailing the battle for brand recognition and sales dominance that existed between car manufacturers such as Ford and Oldsmobile in the early 1900s. Contrasting car makers that embraced the freedom and power of the car against those that saw elegance and ease of use as an opportunity to profit greatly, Miller demonstrates the impact the burgeoning industry had on American society and laws. Offering engaging asides, the author shows how the cultural divide between those who were auto aficionados and others who were not led to antagonism, occasional violent outbursts, and ultimately a redefinition of societal norms and legal standing.
VERDICT Engrossing and well-written, Miller's study of the cultural impact of the automobile is also a testament to the elements of the vehicle that car enthusiasts find endearing. This work will attract fans of motor sports as well as entrepreneurs and anyone interested in the power of technology to enact social change.
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