Creative Strategy: A Guide for Innovation

Duggan (Columbia Business Sch.; Strategic Intuition) begins with an outline of his creative strategy: to appraise your problem rapidly; look for ways other companies and industries have solved parts of your problem (he calls this the "what-works scan"); and combine those effective methods in new ways. It's a refreshingly simple methodology, easy to understand, and doesn't require the complex diagrams that are present in so many strategy how-tos. In the second half of the book, Duggan provides his critique of other popular methods for innovation including brainstorming, design thinking, etc. This makes the book useful for those implementing his method, as well as those adapting his practices into their current workplace. He refers to best sellers from past years, listed in a narrative sources section, in addition to a comprehensive bibliography.