Ctrl Alt Delete: Reboot Your Business, Reboot Your Life, Your Future Depends on It

Joel (president, Twist Image) positions himself as a guide for both businesses and individuals as they navigate what he calls a current "purgatory" state of rapidly changing technology and swirling social media. He expands on concepts that will be familiar to readers of marketing literature: consumers want direct business relationships, utility, and added value; businesses need a balance of passive and active media; big data expands a company's knowledge of its customers while raising privacy concerns. Likewise, other books have featured his examples of success: Apple, Zappos, and Kickstarter and other crowdsourced funding. The reader is encouraged to think entrepreneurially, to change careers bravely, and to self-market enthusiastically. Much of the information provided here has been covered elsewhere but perhaps not as succinctly. And for those nervous about embracing the concept of the "squiggle," which instructs readers on how to approach their career from a personal angle as new technology becomes the norm, Joel's passion for purgatory might win new converts.