ECONOMICS

Emotion by Design: Creative Leadership Lessons from a Lifetime at Nike

by Greg Hoffman
Twelve: Grand Central. Mar. 2022. 304p. ISBN 9781538705599. $30. BUS
COPY ISBN
Hoffman, the former chief marketing officer of Nike, teaches readers how to unleash creativity and innovation within a team—to stir emotions and connect to one another. All organizations, big and small, rely on innovation to move the company forward; particularly in these uncertain times, innovation is even more critical. Hoffman draws on his own career, including 27 years crafting Nike’s brand, for success stories of innovation through teamwork. The book’s last chapter, entitled “Leave a Legacy, Not Just a Memory” epitomizes the work and will inspire readers, driving home the point that with teamwork and creativity, the sky is the limit. This book is well structured, with a clear table of contents.
VERDICT The creativity of Hoffman’s book is exceptional. For fans of Stephanie Mehta’s Fast Company Innovation by Design.
Reviewed by Adesh Rampat, Miami , Dec 17, 2021
Comment Policy:
  • Be respectful, and do not attack the author, people mentioned in the article, or other commenters. Take on the idea, not the messenger.
  • Don't use obscene, profane, or vulgar language.
  • Stay on point. Comments that stray from the topic at hand may be deleted.
  • Comments may be republished in print, online, or other forms of media.
  • If you see something objectionable, please let us know. Once a comment has been flagged, a staff member will investigate.

RELATED 

NONFICTION

The Icarus Curse: How Western Democracies Derailed and How To Get Back on Track
by Van Overtveldt, Johan
NONFICTION

Pay the People: Why Fair Pay Is Good for Business and Great for America
by Driscoll, John & others
NONFICTION

Beyond Banks: Technology, Regulation, and the Future of Money
by Awrey, Dan
NONFICTION

The Hidden Globe: How Wealth Hacks the World
by Abrahamian, Atossa Araxia
NONFICTION

How To Think Like an Economist: Great Economists Who Shaped the World and What They Can Teach Us
by Mochrie, Robbie
NONFICTION

Women Money Power: The Rise and Fall of Economic Equality
by Cox, Josie
More
ALREADY A SUBSCRIBER?

We are currently offering this content for free. Sign up now to activate your personal profile, where you can save articles for future viewing

ALREADY A SUBSCRIBER?