Entrepreneurial Leadership: The Art of Launching New Ventures, Inspiring Others, and Running Stuff

As the board chairman of JetBlue, Peterson sets himself the task of providing a manual for the kind of leadership that results in what he calls “durable change.” This leadership mind-set, while primarily applied to the business context, is framed in a foundational way that allows for easy transfer to any arena in life. The four principles expounded are the need to build trust, create a mission, secure a team, and deliver results. With chapters on protecting one’s personal life, crafting culture, how to raise capital and overcome adversity, the work offers practical advice designed for those internally motivated to lead and achieve their best. Each chapter is short and focused with no fluff. Readers get the sense that Peterson is pulling back the curtain and letting them in on his own personal trade secrets. No quick fix promises, but a plethora of straightforward points for anyone willing to put in the time and focus on the hard work.