AUDIO

Inside Apple

How America's Most Admired—and Secretive—Company Really Works
by Adam Lashinsky
Inside Apple: How America's Most Admired—and Secretive—Company Really Works. 6 CDs. retail ed. unabridged. 6½ hrs. Hachette Audio. 2012. ISBN 9781611130959. $26.98; digital download. BUS
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Apple watchers will want to follow up Walter Isaacson's authorized Steve Jobs biography with this unauthorized volume to learn more about the "secret sauce"—the radical tactics, unorthodox processes, and obsessive attention to details that the late Jobs (1955–2011) used to launch Apple from a failing Silicon Valley curiosity to the world's most valuable innovation company. Drawing on extensive interviews, Lashinsky, who also narrates, presents profiles of Apple notables (Tim Cook, Scott Forstall, Jony Ive) and offers insights into how the business will operate and continue to succeed in the post-Jobs era.
VERDICT In addition to Apple cultists, this audiobook will appeal to anyone hoping to duplicate or emulate the company's magic within existing organizations. The sixth CD contains a PDF of Apple's organizational chart.
Reviewed by M. Gail Preslar, formerly with Eastman Chemical Co. Business Lib., Kingsport, TN , Jun 01, 2012
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