Intellectual Property Strategy

Palfrey (law, Harvard; Born Digital) has written a slender, nontechnical primer on recommended strategies for businesses to manage their intellectual property. Writing as if he were speaking directly to a senior manager of a corporation or nonprofit, he uses case studies featuring such organizations as Starbucks, Children's Television Workshop, and Viacom to draw out lessons—for example, recommending limited sharing of intellectual property via licensing. The book outlines four basic steps to developing strategies in the various areas of intellectual property (patent, copyright, trademark, and trade secret), and a final chapter is devoted to nonprofits. At the book's conclusion, Palfrey offers his personal views on current copyright law. He also provides detailed endnotes and a list of recommended reading. The digital edition will be enhanced with case studies and videos; buyers of the print edition can access the case studies via a related website.