Jell-O Girls: A Family History

Rowbottom paints a fascinating portrait of the family behind one of America's most famous desserts. In 1899, the author's great-great-great-uncle bought the Jell-O patent from its inventor for $450, and reaped the financial gains as cupboards across the nation stocked the fruity gelatin treat. The privilege the family experienced as a result of the Jell-O empire was tainted, however, with some considering it cursed by a string of misfortunes, including bouts of cancer, suicides, and alcoholism. Rowbottom strives to tell her family history, particularly that of the women of the Jell-O empire, whose experiences were largely results of the times. She successfully draws readers into the details of their lives, which are at turns both intriguing and mundane. As Jell-O sales continue to decline, this account illuminates the rise of both an American product and dynasty.