Williams (communication, media, and digital studies, Univ. of Michigan) argues that online dating is a phenomenon that thrives at the intersection of personal and systemic racism and sexism. Her book doesn’t just look at how individuals within the platforms are impacted; it also demonstrates that online-dating enterprises thrive by using business logic and algorithmic models deeply rooted in discriminatory practices and unacknowledged privilege. Grounded in theory, augmented with copious charts and data points, and humanized with specific stories, this book incorporates both personal and political perspectives of dating. It forces readers to question the “naturalized” assumptions people make or the options they accept merely because they’re normalized in these spaces.
VERDICT This critique of online dating platforms serves as a powerful wake-up call about how far society needs to go to disrupt racist narratives, stop microaggressions, and change how racist and sexist double standards are operationalized.
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