ECONOMICS

Outsmarting AI: Power, Profit, and Leadership in the Age of Machines

by Brennan Pursell & Joshua Walker
Rowman & Littlefield. Aug. 2020. 209p. ISBN 9781538136249. $30. BUS
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Pursell (business & humanities, DeSales Univ., PA; The Spanish Match; History in His Hands) breaks down the myths associated with Artificial Intelligence (AI), talks generally about AI implementation, and makes suggestions about the application of AI in businesses and everyday life. This book is written not solely for the technologically minded, thus the text is not heavy with AI language, but is more accessible because of its rather compact (with just six chapters) nature. However, the work could have benefited from real-world examples of AI implementation showing how the misconceptions have been conquered rather than just theoretical examples.
VERDICT Recommended for general readers curious about AI, and business owners interested in implementing AI to realize a ROI (return on investment). A great addition to collections in which Alex Castrounis’s AI for People and Business circulates well.
Reviewed by Adesh Rampat, Miami , Jul 01, 2020
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