Typeface matters, according to award-winning graphic designer Adams (The Designer's Dictionary of Color), who has compiled 48 noteworthy fonts, organized by style (serif, decorative, digital) and then alphabetically. Along with eye-popping examples and detailed notes, this title covers history, applications (the Google logo uses Avant Garde), and suggestions for successful use. Graphic designers and anyone tasked with creating a newsletter or designing an invitation or who has been drawn to a logo will learn more about smart typeface choices.
VERDICT For readers ready to venture beyond Arial and Times New Roman.
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