REFERENCE

The Gallup Poll: Public Opinion 2011

Rowman & Littlefield. 2012. 520p. ed. by Frank Newport. index. ISBN 9781442220331. $130; ebk. ISBN 9781442220348. REF
COPY ISBN
Look no further for public opinion poll results from the famed Gallup Organization. Results of over 500 polls conducted in 2011 are listed by date. The polls skew toward the political and economic, but social topics are addressed as well (e.g., "Americans Link Gun Laws, Mental Health to Mass Shootings"). Each entry includes pertinent background information about the poll, comments on the implications of the findings, and an explanation of survey methods used. Line graphs and tables abound. A chronology of major political and economic events and a comprehensive index enhance ready-reference value.
VERDICT Appropriate for any library serving those with an interest in marketing or politics.
Reviewed by Christina Connolly , May 01, 2013
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