This work from Simon (chairman, Museum of American Finance communications board; CEO, Vested) looks at the people who revolutionized the digital financial world and the struggles they endured. These people came up with simple yet effective ways to improve their daily lives, which in turn expanded outward into improving the way we do financial business; these innovations resulted in the evolution of fintechs, or financial technology companies. Banks in their brick-and-mortar form will become (or maybe have already become) obsolete without the integration of financial technology. Fintechs have emerged as more than a supporting role for banks, but instead as a partnership. Banks that recognize this take every opportunity to apply fintech innovations to give them the edge. Simon shows how this goal has been achieved by first looking at what impact existing business practices have had on our lives and by using this information to envision the future of fintechs in the banking environment.
VERDICT Best suited for anyone in the banking, technology, and finance industry, this book provides excellent insight on how people came up with effective ideas to implement digital solutions that make our daily digital finance world more productive.
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