According to Duhigg (investigative reporter, New York Times), if people can understand how behaviors became habits, they can restructure those patterns in more constructive ways. He presents information on habit formation and change from academic studies, interviews with scientists and executives, and research conducted in dozens of companies. Three sections deal with the neurology of habit formation in individuals, the habits of successful companies and organizations, and the habits of societies and tough ethical issues. Duhigg offers a fascinating analysis for the college-educated reader. [See Prepub Alert, 9/11/11.]
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