We are living in the age of the digital “celebrity astrologer,” and Kelly is another example of someone building on a personal brand already accessible via social media outlets. Described as a “rising star, host, and media personality,” Kelly has appeared on multiple talk shows, including her own
Your Daily Horoscope. Peppered with Instagram quotes and personal stories, this book is breezy and conversational, liberally sprinkled with profanity and astrological one-liners. Kelly explains much of the language used in modern Western astrology and breaks down “esoteric mystical knowledge” into sound-bite–sized pieces (e.g., manifestation, the astral plane, scarcity thinking, collective consciousness, synastry charts, spiritual awakening, interpersonal dynamics, trauma, cosmic intuition). Her book is divided into seven chapters, each addressing a major area of life—identity, money, community, intimacy, career, challenges, and spirituality.
VERDICT The intended audience for Kelly’s book are millennials at the beginning of their self-actualization journeys who are looking for simple exercises around self-empowerment and self-discovery and aren’t bothered by opinions stated as facts or the repetition of catchphrases, metaphors, and major concepts.
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