This reference title has been published continuously since 1992, and professionals in all industries relied on its content long before the advent of the internet. It is still a relevant reference resource that market researchers, advertising agencies, and colleges could benefit from, but its content can be used for a wide range of purposes, including locating new customers and staying current on industry trends. This version contains comprehensive coverage of 104 industries, including alternative energy and social media. Readers can still locate key industry contact information, but now there are also listings of thousands of trade associations, newsletters, and publications. Some information can easily be accessed online, including the 2022 Small Business Profile report from the U.S. Small Business Administration, but that is a welcomed, centralized feature to provide. A user guide is included to help better understand the contents of each listing. This book contains two indexes: an “Entry Index” and a “Publishers Index.”
VERDICT This is still a reliably sensible publication to include in any business library. Recommended for readers needing quick access to concentrated industry information.
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