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Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

Grand Central. 2012. 272p. ISBN 9780446672313. pap. $16; ebk. ISBN 9780446930031.

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Selling the Invisible is about marketing but not just about marketing. It addresses the broader definition that includes asking whether the branding, the customer service, and even the product itself are serving up what people want to buy. Presenting short, digestible bites of story and advice, this book makes you want to get up and make a change.

Reviewed by Jessica Spears , Dec 01, 2015

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