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The Business Book: Big Ideas Simply Explained

by Ian Marcouse

& others. DK. 2014. 352p. ISBN 9781465415851. $25; ebk. ISBN 9781465438379.

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Covering some of the most interesting ideas about how to run a business, this visually appealing title offers chapters on leadership, marketing, finances, production, and operations. A new idea is presented every two pages, with key events related to that idea and a very short biography of the writer who came up with it.

Reviewed by Jessica Spears , Dec 01, 2015

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